01 / MERCEDES-BENZ · UAE · CVM & AI
Gargash Group
Value-based customer management and AI-supported service, with contact-centre service level rising from 66% to 84%.
Read the case studyContact-centre service level
Before66%
After84%
0%100%
CASE STUDIES / EXPERIENCE IN DELIVERY
Real operations.
Measurable progress.
Explore programmes led by Maher Mustafa across automotive and industrial groups in the UAE, Saudi Arabia and Qatar — from customer journeys and CRM to contact centres and AI.
Selected programme outcomesFrom the case studies
66 → 84%
Contact-centre service levelGargash Group
9 → 3
Test-drive journey touchpointsJuma Al Majid
+10%
Revenue growthBakheet Group
✓Five group case studies✓Customer, operational & commercial outcomes✓Context behind the results
EXPERIENCE & APPLICATION
Proven experience. Clearly scoped next steps.
These case studies describe programmes I led in executive roles. Gargash includes agentic AI and WhatsApp; the other studies demonstrate the CX, CRM and operational foundations of transformation. Historical outcomes are not guarantees for a new engagement.
Explore practical CX & AI use cases →02 / HYUNDAI · KIA · UAE · CRM
Juma Al Majid
A new CRM division and contact centre, with the test-drive booking journey simplified from nine touchpoints to three.
Read the case studyTest-drive journey touchpoints
Before9
After3
010
03 / AUTOMOTIVE · QATAR · CX
Jaidah Group
A real-time feedback loop and contact-centre automation connected customer insight to action across the group.
Read the case studyCustomer outcomes
Satisfaction+25%
Retention+15%
−50%0+50%
04 / BMW · ROLLS-ROYCE · KSA · CX
Naghi Group
National CX strategy, journey mapping and a centralised CRM aligned eight automotive brands around consistent service.
Read the case studyService improvements
Complaints-30%
Response efficiency+40%
−50%0+50%
05 / HEAVY EQUIPMENT · KSA · CRM
Bakheet Group
A connected CRM, contact-centre, mobile and analytics platform supported a group-wide customer and loyalty agenda.
Read the case studyRevenue index
Before100
After110
0120
FREE · 30 MINUTES · WITH MAHER MUSTAFA
Your CX & AI transformation.
A clear roadmap to move forward.
Book your free 30-minute consultation. We will map your CX priorities, practical AI opportunities and next steps using the business context you share.
Free · No obligation. Your initial roadmap is based on our conversation. Detailed costing, integration validation and evidence-based ROI are part of the separate assessment.